Search Engine Optimisation reaching the top!
Does your website fulfil it's potential?
Is there traffic coming to your site?
Does your website rank highly on important keywords in the top search engines, e.g. Google?
These are important questions but how do we achieve good search engine rankings for your website? The answer is undertaking quality search engine optimisation (SEO) on your site.
Search Engine Optimisation Factors
website analysis
Making sure your website is ready for our Search Engine Optimisation Service is our first port of call. Ensuring we fully understand any limitations or potential problems helps us assess and advise you how best to proceed.
keyword research
Identifying a list of keywords that your customers would use to find your website is the most important part of SEO, it affects every SEO technique and ultimately is the difference between success and failure. Before you invest hours in SEO or link building for an organic keyword, we will find out if searchers are even looking for it — perhaps a similar keyword will have greater reward.
the importance of content
Failure to provide quality content that people find useful is a SEO no no. Good content will keep your visitors coming back of their own accord, which will greatly assist your search engine rankings. design understood will help you get quality content on your website, be it via content specific pages or news articles.
reports and analysis
Statistics, reports and keyword analysis are the bread and butter of SEO. We will produce comprehensive performance reports, outlining everything we research, monitor and action during the SEO service.
Onsite & Offsite SEO
There are two differing areas of Search Engine Optimisation, one is ‘Onsite’ SEO the second is ‘Offsite’ SEO.
Onsite Optimisation encompasses the physical aspect of SEO, our expert knowledge of web design and development give design understood a specialist insight into how websites work and what is possible. This enables us to advise you correctly on the correct SEO to be taken and advise on any website improvements you will need to undertake to enable the onsite SEO to perform effectively.
Offsite Optimisation requires hours of dedication and understanding of the web itself. We will work in the realms of cyber space, identifying link building strategies, develop pay per click campaigns and push social media campaigns. It sounds so simple but believe us, it's far from it. design understood take the pain out of Offsite SEO and will work tirelessly to help you gain success.
Social Media SEO
Google algorithms change constantly, and these changes are hugely significant to search engine optimisation.
A simple change from Google could mean a complete overhaul of your website, or loss of rankings without any warning!
As of January 2011 Google now ranks social rank signals, e.g. if you have a high Page Ranked Twitter profile, the links you tweet will have an effect on the search activity related to that link; it could help you to rank higher.
If Tweeters are retweeting your tweets, it will influence the search engines to place that information closer to users when they query on Google. Bing, is also taking into consideration how many times a particular link has been retweeted.
Social media management ...take a look